The art of benchmarking has been our passion for many years.

Measuring against others and learning from the best have played a key role in our analyses (Processes/Travel buying A/B/C) for a long time and offer our clients huge added value.

The results of our projects/studies (most recent study in 2013: “VDR Trend – Flight Buying”; click here for results [german]) are entered into our database TRENDY? in anonymised form. Ensuring high data quality, the cluster methodology, the assessment of trips (not tickets) and neutral evaluation are our hallmarks.

Our BE TRENDY and BE MY PARTNER services set new standards and make valid benchmarking feasible on a low budget.